Starbucks is making many changes in terms of products, locations and costumer expectations. The last innovation the company announced is to embrace the Japanese style of "lean retailing". Scott Heydon, the company's "vice president of lean thinking," said that if Starbucks can reduce the time each employee spends making a drink, the company is gonna be able to make more drinks with the same numbers of workers.
Starbucks is making studies of motion analysing every movement of the baristas. Thirty percent of worker's time is motion"walking, reaching and bending". The "lean thinking team" is working on reducing that time as much as possible. This is gonna allowed the workers to spend more time interacting with the customers and improving Starbucks experience. Now, the company want to focus on optimal ways to do the work.
The new Starbucks' move is an example of how big brands are remodeling their business during the recession. Opening new stores and adding new products is not necessarily guarantee the growth of a company.
Starbucks is making studies of motion analysing every movement of the baristas. Thirty percent of worker's time is motion"walking, reaching and bending". The "lean thinking team" is working on reducing that time as much as possible. This is gonna allowed the workers to spend more time interacting with the customers and improving Starbucks experience. Now, the company want to focus on optimal ways to do the work.
The new Starbucks' move is an example of how big brands are remodeling their business during the recession. Opening new stores and adding new products is not necessarily guarantee the growth of a company.
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